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Title

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Director of Media Relations

Description

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We are looking for a Director of Media Relations to join our dynamic team. This role is pivotal in shaping and maintaining the public image of our organization through strategic media engagement. The ideal candidate will have a deep understanding of media landscapes and possess the ability to craft compelling narratives that align with our brand values. You will be responsible for developing and executing media strategies that enhance our visibility and reputation. This includes building and nurturing relationships with key media outlets, journalists, and influencers. The Director of Media Relations will also oversee the creation of press materials, manage media inquiries, and coordinate press events. A successful candidate will have excellent communication skills, a proactive approach to media opportunities, and the ability to work collaboratively across departments. You will be expected to stay informed about industry trends and emerging media platforms to ensure our strategies remain innovative and effective. This role requires a strategic thinker who can anticipate public perception and respond effectively to media challenges. If you are passionate about storytelling and have a proven track record in media relations, we invite you to apply and contribute to our mission of impactful communication.

Responsibilities

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  • Develop and implement media strategies to enhance brand visibility.
  • Build and maintain relationships with media outlets and journalists.
  • Oversee the creation and distribution of press materials.
  • Manage media inquiries and coordinate press events.
  • Monitor media coverage and report on public perception.
  • Collaborate with internal teams to align media strategies with business goals.
  • Identify and leverage emerging media opportunities.
  • Prepare and train spokespeople for media interactions.

Requirements

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  • Bachelor's degree in Communications, Public Relations, or related field.
  • Minimum of 5 years experience in media relations or public relations.
  • Strong network of media contacts and relationships.
  • Excellent written and verbal communication skills.
  • Proven ability to develop and execute successful media strategies.
  • Experience managing media crises and sensitive information.
  • Ability to work under pressure and meet tight deadlines.
  • Proficiency in media monitoring and analytics tools.

Potential interview questions

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  • Can you describe a successful media campaign you led?
  • How do you handle negative media coverage?
  • What strategies do you use to build relationships with journalists?
  • How do you stay updated on media trends and platforms?
  • Can you provide an example of a media crisis you managed?